Single Topic Cards contain targeted, relevant messaging and create additional touch points for the Sales Team to spark conversations with referring Physicians. Introduced and used individually, the cards afford five unique opportunities to engage in substantive conversations.
The individual topics help break down and compartmentalize the universe of information about venous insufficiency into relatable sound bites. Definitely an idea-of-value for the referring Physician to pass along to his/her patients.
The Topic Cards give an easy entrée to specialties (OB/GYN’s, Podiatrists, Dermatologists, Family Medicine, Orthopedic) and makes the venous insufficiency story more relevant to their practices and their patients. Paves the way for more in-depth conversations about the disease state. Helps the referring physician “connect the dots”: disease state / afflicted patients in their practice / available treatments.
These clinically-focused topics enhance the CVR brand, and differentiate CVR from its competition
The key to these cards is relevance: Makes it relevant (and simpler) for your referring Physician to understand the world of venous insufficiency. In turn, they can relate to, and pass along information to their patients about the patient’s individual venous insufficiency issues.
These cards are “Waiting Room Friendly” - they have an editorial look and feel , rather than blatant advertising – increasing the odds that Single Topic Cards will be well-received by referring Physicians and their staff, and ultimately become patient take-aways.
The content is “evergreen” – not likely to become obsolete. They can be distributed in any sequence – they are not episodic.
The colorful design and graphics make the One Topics perfect content for electronic tablets.