Making it look easy. To marketing expert Kathleen Hart, the real beauty in the business is what goes on behind the scenes – the planning and development that empowers the cool creative and fuels a healthy bottom line. As a 25+ -year veteran of both advertising agency and in-house environments -- including executive positions at J. Walter Thompson and Young & Rubicam -- Kathleen has developed a solid reputation as a strategist who knows how to define the audience and deliver a spot-on message. She’s expert at accurately assessing a 50,000-ft view of an assignment, and then breaking it down into clear and manageable tasks for teams to execute.
Kathleen’s management skills are backed by her deep experience in a broad range of marketing functions :
Budget development
Strategic planning
Creative development & direction
Team and project management
Production, all media formats
Vendor & agency management
On time, within budget. This uncommon skill combination enables her to provide valuable insight and best-practice experience to any marketing operation. As a corporate change agent, she’s supervised the restructure of Young & Rubicam’s Latin American headquarters teams, revitalized the in-house marketing support for AAA, and integrated multiple agency acquisitions for database marketing giant, Merkle Inc.
Watching the bottom line. Whether she’s managing multi-million dollar P&L’s, or a non-profit’s modest budget, Kathleen possesses a laser focus for financial management and maximizing marketing funds. Her clients put their best foot forward in a competitive market, while growing their business and saving money.
Diverse client experience. Delivering award-winning campaigns, she’s served some category-leading clients:
Automotive (Ford, Lincoln-Mercury)
Airline (Continental, TWA)
Travel and Hospitality (Hilton Hotels, Holiday Inn, AAA Travel Agencies)