In addition to its successful B2B (physician referral) marketing efforts, Center for Vein Restoration (CVR) also needed to go directly to consumers in ways competitors hadn't approached. Beginning with local health fairs, the team leveraged print advertising relationships to lock in exhibition opportunities at local bridal fairs. Unlike the other vendors at the fairs, CVR had a message specifically tailored not at the brides, but rather to the mothers and fathers of the brides. Special postcards were developed as outreach tools, along with first-ever Private Offer discount certificates for certain procedures.
Additional projects developed were "pop-up" event banners and posters.