Aiming to to rise above the fray in a competitive space, Center for Vein Restoration (CVR) needed to be attention-getting and dynamic, even controversial if needed, to reshape the conversation around varicose vein and spider vein treatments. Ads were placed in regional magazines and newspapers in Virginia, Maryland, Washington, DC and Michigan.
Images and headlines were engaging, incorporating unexpected "lifestyle" scenes outside the norm of typical medical ads. Copy reiterated the restorative nature of the brand, with each ad beginning with, "Bring back the legs that..."